How Travelocity blew my mind
Fri, 03 Apr 2009 15:38:51 -0700
Optimizing business, not just websites - music to my ears The eMetrics Summit is always a chance to learn directly from the best web analysts and emarketers in the world. But at this week’s Toronto eMetrics I really felt Travelocity took it to another level. Shankar Mishra , Travelocity’s Director of Enterprise Business Intelligence presented on developing an enterprise web analytics strategy. Not reporting. Not doing cool stuff because it is interesting. But building a framework
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